Choosing a search engine optimisation partner for your business is a big decision. The difference between choosing the best SEO Melbourne Company in Victoria, and choosing one that over-promises and underdelivers could mean the difference between a record year, and a net-loss.
A study in 2020 found that 37% of business owners had not yet invested in SEO services because they could not find an appropriate company or consultant to work with them. To make the process for choosing a consultant or agency a bit easier, we have put together a list of things that you should be looking out for when choosing an SEO partner for your business in 2021.
1. Do They Ask the Right Questions?
An SEO company that is serious about working with you and getting the most out of your website will be keen to learn your goals. Be wary of agencies that are quick to sign you up for an SEO campaign without first understanding your business and your business goals.
The firm should be keen to know how you get your customers, what your most lucrative product/service offerings are, and offer up ideas for how they can help you to achieve your target KPIs. If a company is willing to sign you up for a search engine optimisation campaign without first understanding what you want to get out of it, you should be wary of their motives for doing so.
2. Do They Work with Any of Your Competitors?
It only makes sense to ask, right? You’d be surprised to learn just how many SEO companies are working with multiple businesses in the same area in the same niche. An SEO company working with two businesses in the same niche creates an obvious conflict of interest when it comes to choosing which site to rank more. Afterall, is it a matter of whoever pays more gets more attention and SEO resources put into their work?
Most reputable SEO’s will refuse to work with two businesses in the same area and the same niche to avoid these conflict of interests.
3. Do They Make Big Promises?
Any SEO company worth their salt won’t make any promises when it comes to SEO results or SEO timeframes. If the company makes big promises, then there is a good chance that they do not have your best interest at heart or do not understand the SEO process. The best professionals will be very conservative when it comes to making promises.
There has never been a better time to invest in SEO, if you are looking for the best way to invest your online marketing budget in 2021, then SEO is a winner. With more businesses investing and Google ads cost going up each year, there has never been a better time to think about your organic marketing strategy.