In order to stay afloat in this competitive market, a business owner is always in want of press coverage. But, press coverage doesn’t happen without putting in any effort. Press release plays a key role in increasing brand awareness and maintains public relations. But, without its proper distribution, no one will be able to see it and hence, a business owner must always submit its press release to a reputed press release website. This helps in the business owner’s story getting picked up by famous journalists, media outlets, and blogs.
What is Press Release Distribution?
Before getting started, you must get knowledge about press release distribution.
Press release distribution can be termed as the method of circulating the press release of an individual or an organization to the journalists/editors.
It is done with the sole intention of bringing in media coverage so that the brand gets noticed by the target audience.
Why Distribute a Press Release?
Your target audience won’t be able to know about your announcement unless you let it know through press release distribution. And, if they don’t see it, the purpose of creating the press release won’t be fulfilled.
Earning press coverage helps in earning a name for your brand over public platforms. This increases brand awareness as most of the journalists prefer press releases to any other too for gathering brand-related information.
What are The Benefits of Press Release Distribution?
Press release distribution possesses the following benefits:
It Boosts SEO
According to statistics, more than 3 billion Google searches are made on a daily basis. And, to appear on top of the Google results requires proper search engine optimization. When your press release gets distributed to reputed media outlets, and your website address gets linked to the stories, your search engine visibility gets boosted by a huge margin.
It Drives High Traffic
Whether you are launching a new product, providing new sales offer, or making an announcement about a new partnership/deal, press release distribution is the best way of letting the people know about it. And, when people get to know about, the chances of them inquiring about it increases and with that, people visiting your website also increase. This leads to high traffic drawn to your website.
It Generates More Sales
Distribution of press releases makes people interested in your new products/services that help in generating more sales and increasing more revenue.
How to Distribute a Press Release?
You have created a strong and powerful PR and all set to let the people know about is the subject matter. But, this is not easy; you have to make significant efforts to catch the attention of the journalists.
The following steps will help you in doing so:
Find The Journalists
To reach the maximum audience, you must always try hard for its distribution, so that it gets picked up by famous journalists. You must look out for journalists who cover stories related to your topic or industry.
Get Their Contact Details
Having listed up the names of the journalists, you must start to find their contact details. This can be done easily by searching on Google or clicking on the author section of the media outlets. You can also find them through social media platforms.
Create an Interesting Pitch
Sending emails to journalists is the most impactful way of catching their attention. So try to be as creative and interesting as possible with this email, so that the journalists pick up your story.
Follow-Up on The Press Release
After sending it out to the journalists, you must not get relaxed. You need to follow-up on the press release to know the status of its distribution.